Hello, my name is Ben Westergreen

I’m an Interaction Designer living in Vancouver BC. I recently received my Bachelor of Interaction Design from Emily Carr University of Art & Design. My grad project Rebound focused on experimental VR design through demystifying James Joyce. During my studies I led design at Shelfie for three years. Previously I worked with Vancouver Coastal Health as a Research Assistant.

My practice is focused on rapid prototyping, UX and exploratory learning through experimental iterations. I’m designing for emerging technology that evokes joy, awe, and wonder.

Rebound: Demystifying Literature in VR

Grad Project // ECUAD Bachelor of Design
An experimental adaptation of James Joyces’ “A Portrait of the Artist as a Young Man”. Explore generative visuals in a techno-abstract world. Rethink a classic that defined literature for the 20th century.

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AI Generated Visuals

Step into the surreal with environments developed with machine learning. Delve deeper into Joyce’s symbolism.

Immersive Environments

Explore abstract environments that shift as you move through the writing. See the emotion and intensity of literature manifested. Lose yourself in waves of rhythm and sound.

Reactive Reading

Visuals react and showcase the rhythm of Joyces’ writing. Seamless slip through styles inspired by Joyces’ stream of consciousness.


UX Lead // 3 Years
Shelfie disrupted the publishing industry by allowing readers to digitize their print libraries.

  • Product Designer for iOS, Android & web
  • Product Managment
  • User Research, Rapid Prototyping
  • Strategy, Analytics & Concept Ideation
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More Design Work